Focus + Energy
Controlled energy, focus and hydration for work, gaming and long sessions.
Start this product →Product positioning
Focus + Energy is the FOCUS concept for a daytime functional-water line. Pineapple Citrus pairs a defined caffeine reference level with L-theanine, citicoline, taurine and electrolytes, creating a distinct B2B development brief for brands serving work, gaming and extended daytime sessions.
Who it is for
For adult-oriented energy, esports and productivity brands that want a portioned powder concept with clearly disclosed caffeine. Buyers should specify their intended audience, distribution channels and market requirements at the briefing stage.
Product benefits and brand differentiation
The format brings the energy and hydration categories into a single product concept with a specific ingredient profile. A measured single-serving format can support clear caffeine communication. Pineapple Citrus supplies a bright flavor direction for evaluating the bitterness and mineral notes of the proposed blend.
Formula and ingredient highlights
The reference serving includes 100 mg caffeine, 200 mg L-theanine, 250 mg citicoline and 1,000 mg taurine. Theanine does not remove caffeine from the formula. Sodium, potassium and magnesium complete the hydration component. Final specifications should address ingredient assay, blending uniformity and the resulting caffeine declaration.
Reference formula
| Ingredient | Reference amount per serving |
|---|---|
| Caffeine | 100 mg |
| L-Theanine | 200 mg |
| Citicoline | 250 mg |
| Taurine | 1,000 mg |
| Sodium | 300 mg |
| Potassium | 150 mg |
| Magnesium | 40 mg elemental |
Development targets only. Finished serving weight, ingredient sources, dilution, testing scope and label information must be approved for the target market before commercial production.
Use cases
Potential briefs include esports assortments, workday beverage lines and daytime travel packs. This concept should remain visibly distinct from evening recovery products. Discuss serving communication and the place of other caffeinated products in the intended consumer routine when developing label directions.
Format and serving information
Powdered Pineapple Citrus stick packs are the reference format. The final fill weight must accommodate all functional ingredients, flavor carriers and sweeteners. Water volume, serving directions and retail pack count remain sampling and specification decisions.
OEM / ODM manufacturing and private label development
OEM buyers can submit an approved caffeine and active-ingredient specification. ODM and private label projects can evaluate flavor masking, sweetener balance and desired positioning using the supplied reference as a starting point. Ask the project team for a blending and testing plan appropriate to low-dose ingredients and for confirmation of market-specific label requirements before launch.
Frequently asked questions
What is the caffeine target?
The reference formula contains 100 mg caffeine per serving. The finished specification, testing plan and serving declaration must be confirmed before production.
Is Focus + Energy an evening recovery drink?
No. It is the daytime, caffeinated concept. PM Recovery is the separate melatonin-free evening concept in the Water Stacks range.
Can the energy formula be adjusted for a private label project?
Yes, changes can be reviewed as a custom development brief. Changing caffeine, citicoline or other ingredient targets requires renewed formula, taste, specification and label review.
Related Water Stacks
Beauty Hydration
Beauty-from-within hydration for daily active wellness routines.
Gut Hydration
Daily hydration plus soluble prebiotic fiber for a broader wellness use case.
PM Recovery
Melatonin-free evening recovery hydration with magnesium, glycine and theanine.
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