A practical development partner for sports nutrition brands.

Turn a market opportunity into a production-ready product brief.

MITEYO works between the buyer’s commercial objective and the technical requirements of product development. We begin with the target consumer, market, sales channel, serving expectation, preferred format, packaging direction and launch plan.

From there, we help organize the questions that determine whether a concept can become a credible product: Can the intended active amount fit into the selected format? Is the serving practical? What flavor and texture direction is realistic? What packaging and documentation will the project require?

Our role is not to force every inquiry into a fixed catalog. It is to help the buyer identify a workable development route before unnecessary sampling, artwork or purchasing decisions are made.

Gummies and powders selected around serving credibility.

MITEYO’s primary development focus is sports nutrition gummies and powdered drink mixes.

Gummies can support portability, daily routines, sensory differentiation and consumer-friendly product lines. Their feasibility depends on active load, gummy weight, serving count, texture, flavor and stability.

Powdered drink mixes provide more room for higher active loads and complete servings. Their development requires attention to flavor intensity, dispersion, flowability, moisture protection, fill accuracy and packaging format.

When the requested ingredient load does not fit comfortably into a gummy, we recommend reviewing a multi-gummy serving, a powder format or a coordinated two-format system instead of reducing the formula to a token amount.

A development route matched to the buyer’s launch stage.

Ready-to-Brand

Start from an available product platform and select confirmed flavor, format and packaging options. This route is intended for buyers seeking faster market validation with lower development complexity.

Semi-Custom

Adjust selected formula elements, flavor, appearance and packaging around a reviewed base. This route balances launch speed with stronger brand differentiation.

Full ODM

Develop from the target consumer and serving direction through formula feasibility, samples, testing requirements, product specifications and packaging coordination. This route is intended for differentiated programs requiring a broader development scope.

The final route, minimum order quantity, timeline and commercial terms are confirmed only after the project brief has been reviewed.

Clear decisions before commercial production.

1. Product brief

Confirm the target consumer, market, format, serving direction, packaging preference, estimated first order and launch timing.

2. Feasibility review

Evaluate whether the requested ingredient amounts, serving count, sensory target and package can work together.

3. Formula and flavor direction

Define the ingredient specification, active load, sweetness, flavor, color, texture and other relevant product requirements.

4. Sampling and evaluation

Produce samples against the reviewed brief and record the changes required before approval.

5. Testing and documentation scope

Confirm the specifications, testing arrangements, label-information inputs and buyer documentation required for the project.

6. Packaging approval

Review package type, serving count, label area, barrier requirements and approved artwork.

7. Commercial production

Begin production after the relevant formula, sample, packaging and commercial conditions have been approved.

8. Export support

Coordinate the confirmed shipping and export-document requirements for the order.

Project-specific evidence instead of generic promises.

Quality requirements should be connected to the actual formula, target market and commercial order.

Depending on the confirmed project scope, buyer review may include raw-material specifications, supplier documentation, finished-product specifications, microbiological and heavy-metal testing arrangements, batch records, traceability information, packaging requirements and label-information support.

The exact facility, certificate holder, product scope, test method, issuing party and document availability must be verified before any material is presented as evidence.

MITEYO does not treat a logo wall, a generic certificate or an unsupported “FDA compliant” statement as a substitute for product-specific review.

Built for buyers with a real product and channel objective.

MITEYO primarily works with sports nutrition brands, fitness and wellness businesses, outdoor and endurance brands, pickleball, tennis and golf businesses, gyms, clubs, recovery centers, private-label retailers and distributors.

We are especially relevant to businesses that:

• Already sell powders or capsules and want to add a consumer-friendly gummy format
• Have an existing sports or active-aging product line and need a portable extension
• Need to compare gummies and powders against a realistic serving target
• Want clearer alignment between formula, packaging, testing and commercial positioning
• Have a defined target market, sales channel, budget direction and launch plan

The most productive project begins with a clear consumer, serving objective, preferred format, estimated first order and target launch date.

Documentation support for manufacturing quality and compliance review.

MITEYO Certificates

Building long-term partnerships through direct communication and practical solutions