Clear Protein + Creatine

Clear Whey Protein + Creatine for Sports Nutrition Brands

MITEYO develops custom clear whey protein + creatine powder products for sports nutrition, fitness and active-lifestyle brands.

This reference platform combines 25 g protein per serving with 3 g creatine monohydrate in a refreshing fruit-forward format designed as an alternative to traditional creamy, milkshake-style protein powders.

The concept is especially relevant for brands targeting:

• Lean muscle
• Women’s fitness
• Racket sports
• Active lifestyle
• Strength training
• Daily protein
• Post-workout nutrition

Reference Formula

Serving Size: 1 serving
Servings per Container: 30
Supply: 30 days
Final Net Weight: Confirmed after formula lock

This is a reference OEM/ODM development platform. Final protein source, creatine source, flavor system, serving weight, Supplement Facts, claims and commercial specification should be confirmed after project-specific feasibility, pilot and stability review.

25 g Protein + 3 g Creatine in One Daily Serving

The reference formula is built around two clear hero ingredients:

• 25 g protein
• 3 g creatine monohydrate

This creates a straightforward daily lean-muscle positioning without requiring consumers to purchase or mix separate protein and creatine products.

The platform is designed to support:

• Strength training
• Muscle maintenance
• Daily protein intake
• Post-workout routines
• Active lifestyle nutrition
• Lean muscle positioning

Clear Whey Instead of a Traditional Creamy Protein Shake

The main commercial distinction of this concept is the use of a clear whey format.

Traditional whey proteins are often positioned as:

• Chocolate
• Vanilla
• Cookies & Cream
• Milkshake-style drinks

This platform moves in a different direction.

It is designed as a:

Refreshing, fruit-forward protein beverage

rather than a creamy shake.

Your current product concept specifically positions it as a refreshing alternative to traditional milkshake-style protein products.

This can be especially attractive to consumers who prefer lighter, more refreshing drinks.

Strong Fit for Women’s Fitness and Lifestyle Sports

The current concept has a particularly strong crossover opportunity for:

• Women’s sports nutrition
• Racket sports
• Lifestyle fitness
• Active adults
• Consumers who do not prefer creamy protein shakes

The platform can work well for brands wanting a lighter and more modern protein positioning.

Your current product architecture specifically identifies women, racket sports and lifestyle fitness as strong crossover categories.

Creatine + Protein Positioning

Combining creatine with protein creates a simple commercial story:

Daily Protein + Daily Creatine

instead of asking consumers to maintain separate supplementation routines.

The reference formula provides:

• 25 g protein
• 3 g creatine

This can support a broader daily muscle and performance product positioning while keeping the serving routine simple.

Clear Whey Protein Engineering

This product requires a different formulation approach from standard whey protein powder.

Use a Clear Whey System Designed for Acidic Beverages

The current engineering requirement is clear:

Use clear whey protein isolate or hydrolysate designed specifically for acidic clear beverages.

Standard milkshake-style whey protein isolate should not be assumed to behave the same way.

This is one of the most important technical requirements of the product.

Solubility and Clarity

A successful clear whey system should be evaluated for:

• Solubility
• Clarity
• Sedimentation
• Foam
• pH after mixing
• Flavor stability

These factors determine whether the final drink delivers the expected “clear protein” experience.

Foam Management

Clear whey protein systems can produce significant foam during mixing.

Development should therefore evaluate:

• Mixing method
• Foam formation
• Foam settling time
• Consumer preparation instructions
• Flavor system compatibility

The final product should not simply be judged by protein assay; the drinking experience is equally important.

Creatine in a Dry Powder System

The current reference concept uses creatine in a dry powder format.

This is considered practical.

However, the same formula should not be directly converted into an acidic shelf-stable RTD liquid without additional stability review.

Your current engineering notes specifically warn against extrapolating the dry powder architecture directly into acidic shelf-stable ready-to-drink formats.

Final Net Weight Should Be Set After Formula Lock

The product should not be assigned a fixed tub weight too early.

The final net weight depends on:

• Protein assay
• Protein raw material
• Flavor system
• Sweeteners
• Acids
• Creatine
• Optional enzyme blend
• Optional electrolytes
• Final serving weight

Your current technical specification explicitly states that a fixed 450 g net weight should not be locked before final formula confirmation.

So the correct commercial approach is:

30 servings first

Final net weight after formula lock.

Suggested Flavor Directions

The current reference flavors are:

Peach Mango

Fruit-forward and suitable for a premium clear protein positioning.

Watermelon Lime

A lighter and more refreshing sports nutrition direction.

Strawberry Kiwi

A familiar fruit profile with strong lifestyle appeal.

Lemon Berry

Suitable for a sharper, refreshing clear beverage profile.

Additional flavors can be developed depending on protein source, acidity, sweetness and target market.

Optional Digestive Enzyme Blend

The reference platform allows an optional:

50–100 mg digestive enzyme blend

This can be considered for brands wanting an additional digestive-support positioning.

Final enzyme selection and dosage should be determined according to:

• Formula compatibility
• Target market
• Label strategy
• Stability
• Cost target

Optional Electrolytes

The reference concept also allows:

200–300 mg optional electrolytes

This creates the possibility of expanding the product toward:

• Sports hydration
• Post-workout
• Racket sports
• Active lifestyle
• Hot-weather training

However, the optional electrolyte system should be developed carefully because additional mineral salts can affect:

• Flavor
• Clarity
• Solubility
• Mouthfeel

OEM/ODM Customization Options

MITEYO can support customization across formula, flavor and packaging.

Formula Options

• Protein level
• Clear whey source
• Creatine level
• Digestive enzymes
• Electrolytes
• Vitamin system
• Compatible supporting actives

Flavor Options

• Peach Mango
• Watermelon Lime
• Strawberry Kiwi
• Lemon Berry
• Custom fruit flavors

Positioning Options

• Lean muscle
• Women’s fitness
• Sports performance
• Daily protein
• Post-workout
• Racket sports
• Active lifestyle

Packaging Options

• Tubs
• Pouches
• Stick packs subject to serving size feasibility
• Sample sachets
• Custom labels
• Printed cartons

From Product Brief to Commercial Production

1. Product Brief

Confirm:

• Target consumer
• Protein target
• Creatine target
• Flavor direction
• Serving format
• Packaging
• Target market

2. Formula Engineering

Review:

• Clear whey protein source
• Protein assay
• Creatine level
• Acidity
• Sweetener system
• Flavor load
• Finished serving weight

3. Pilot Sample

Evaluate:

• Flavor
• Clarity
• Solubility
• Foam
• Sedimentation
• Mouthfeel
• pH after mixing

4. Formula Confirmation

Finalize:

• Protein source
• Protein level
• Creatine level
• Flavor
• Sweetener system
• Serving weight
• Packaging format

5. Testing and Stability

Depending on the project:

• Microbiological testing
• Heavy metals
• Contaminants
• Protein assay
• Creatine assay
• Solubility
• Clarity
• Flavor stability
• Moisture stability
• Packaging compatibility

6. Commercial Production

Finalize:

• Commercial specification
• Label information
• Packaging artwork
• Production schedule
• Quality documentation

This follows MITEYO’s current commercialization process from formula brief through engineering, pilot, stability and commercial lock.

Quality and Testing Support

Depending on project requirements, MITEYO can support:

• Raw material specifications
• Finished-product COA
• Microbiological testing
• Heavy metals
• Contaminants
• Protein assay
• Creatine assay
• Solubility evaluation
• Stability planning
• Third-party testing

Final testing scope depends on formula, destination market and customer requirements.

Commercial Development

MOQ

MOQ starts from 500 units, subject to formula and packaging configuration.

Sample Development

Typical sample development time is approximately 14 days after the product brief is confirmed.

Bulk Production

Typical bulk production time is approximately 30 days after formula and packaging approval.

Commercial Format

Reference format:

• 30 servings
• 1 serving daily
• 30-day supply
• Final net weight confirmed after formula lock

Why This Concept Is Commercially Relevant

Refreshing Alternative to Creamy Protein Powders

The clear whey format creates a lighter fruit-forward drinking experience compared with traditional milkshake-style protein products.

Protein + Creatine in One Routine

The product combines:

• 25 g protein
• 3 g creatine

in one daily serving.

Strong Crossover Potential

The current concept is designed to fit:

• Women
• Racket sports
• Lifestyle fitness
• Active adults

Premium Line Extension Opportunity

Existing protein brands can use the product as a more differentiated line extension rather than launching another standard chocolate or vanilla whey powder.

Your current innovation formula specifically identifies this as a premium line-extension opportunity for existing protein brands.

The current MITEYO portfolio places Clear Protein + Creatine in Tier 2 – Differentiation.

Frequently Asked Questions

Can you manufacture clear whey protein powder?

Yes. MITEYO can develop clear whey protein powder using suitable clear whey protein isolate or hydrolysate systems, subject to raw-material and formula feasibility.

How much protein is in the reference formula?

The reference formula is designed to provide 25 g protein per serving.

How much creatine is included?

The reference formula provides 3,000 mg creatine monohydrate per serving.

Can standard whey protein isolate be used?

Not automatically. The current engineering requirement is to use clear whey protein isolate or hydrolysate specifically designed for acidic clear beverages.

Is this the same as a normal whey protein shake?

No. The concept is designed as a lighter, fruit-forward clear protein beverage rather than a creamy milkshake-style product.

Can digestive enzymes be added?

Yes. The reference platform includes an optional 50–100 mg digestive enzyme blend.

Can electrolytes be added?

Yes. The reference platform allows 200–300 mg optional electrolytes, subject to flavor and clarity feasibility.

What flavors are recommended?

Current reference directions include:

• Peach Mango
• Watermelon Lime
• Strawberry Kiwi
• Lemon Berry

How many servings are in one container?

The reference commercial format contains 30 servings, intended as a one-month supply.

What is the final tub weight?

The net weight should be confirmed after formula lock because it depends on protein assay, flavor system and final serving weight.

Can this be made as an RTD beverage?

The dry powder concept should not be directly converted into an acidic shelf-stable RTD without separate formulation and stability validation.

Do you provide COA and testing?

Yes. Finished-product COA and additional testing can be supported according to project requirements and destination market.

Related Product Opportunities

Brands developing Clear Protein + Creatine may also consider:

• Creatine + Electrolyte Stick Packs
• Women’s Creatine Gummies
• Hydrate + Energy Stick Packs
• Active 40+ Performance System
• PM Recovery Gummies
• Creatine Monohydrate Powder

Related Insights

Recommended internal links:

• Clear Whey Protein vs Traditional Whey Protein
• Creatine + Protein Product Development
• How to Develop a Credible Creatine Product
• Sports Nutrition Powder Formulation
• Sports Nutrition OEM/ODM Development

Develop Your Clear Protein + Creatine Product

Send us your target protein level, creatine level, flavor direction, serving size, packaging preference and target market.

Our team can review clear whey feasibility and recommend a practical OEM/ODM development route for your brand.

Request Formula Review

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