Portable Focus for Sport, Gaming and Active Use
Focus Strips are designed for brands that want mental-performance positioning without building another heavy-stimulant pre-workout. The format is especially suitable for golf, pickleball, esports and other activities where concentration, decision-making and sustained attention can be part of the product story.
Product Details
Product Format: Fast-dissolving oral strip
Suggested Packaging: Individual moisture-barrier sachets / retail carton / pocket pack / trial pack
Reference Serving Direction: 1 strip per serving; final serving subject to formulation and market review.
Reference Formula Direction
- Citicoline: 50 mg
- L-Theanine: 75 mg
- Caffeine: 25 mg
- Vitamin B6: Project-defined level
- Vitamin B12: Project-defined level
Final formulation is subject to active-load feasibility, sensory testing, stability, packaging, target-market requirements and label review.
Flavor Direction
- Peppermint
- Lemon Mint
- Fresh Citrus
Key Product Features
- Focus and clarity positioning
- Lower-stimulation direction than a conventional pre-workout
- Applicable to golf, pickleball, esports and active-work crossover concepts
- Portable single-strip serving
- Suitable for premium and differentiated sports nutrition launches
Why This Format Works
Many performance products over-index on stimulation. A focus-oriented oral strip creates a different lane: moderate stimulation, compact actives and a premium use experience. It also gives brands a way to build products around specific sports where controlled attention can be more relevant than a high-stimulant formula.
Development Directions
01 — Focus + Clarity
Citicoline, l-theanine and a low caffeine direction for balanced mental performance positioning.
02 — Court Focus
A racket-sport concept built around pre-match and between-game use occasions.
03 — Esports Focus
A controlled-stimulation concept for long-session gaming and screen-intensive activity.