Multi-format sports nutrition · OEM / ODM for active brands
MITEYO
Focus & Mental Performance

Focus Strips

Focus Strips are designed for brands that want mental-performance positioning without building another heavy-stimulant pre-workout. The format is especially suitable for golf, pickleball, esports and other activities where concentration, decision-making and sustained attention can be part of the product story.

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FORMULA, FORMAT & DEVELOPMENT

Portable Focus for Sport, Gaming and Active Use

Focus Strips are designed for brands that want mental-performance positioning without building another heavy-stimulant pre-workout. The format is especially suitable for golf, pickleball, esports and other activities where concentration, decision-making and sustained attention can be part of the product story.

Product Details

Product Format: Fast-dissolving oral strip

Suggested Packaging: Individual moisture-barrier sachets / retail carton / pocket pack / trial pack

Reference Serving Direction: 1 strip per serving; final serving subject to formulation and market review.

Reference Formula Direction

  • Citicoline: 50 mg
  • L-Theanine: 75 mg
  • Caffeine: 25 mg
  • Vitamin B6: Project-defined level
  • Vitamin B12: Project-defined level
Final formulation is subject to active-load feasibility, sensory testing, stability, packaging, target-market requirements and label review.

Flavor Direction

  • Peppermint
  • Lemon Mint
  • Fresh Citrus

Key Product Features

  • Focus and clarity positioning
  • Lower-stimulation direction than a conventional pre-workout
  • Applicable to golf, pickleball, esports and active-work crossover concepts
  • Portable single-strip serving
  • Suitable for premium and differentiated sports nutrition launches

Why This Format Works

Many performance products over-index on stimulation. A focus-oriented oral strip creates a different lane: moderate stimulation, compact actives and a premium use experience. It also gives brands a way to build products around specific sports where controlled attention can be more relevant than a high-stimulant formula.

Development Directions

01 — Focus + Clarity

Citicoline, l-theanine and a low caffeine direction for balanced mental performance positioning.

02 — Court Focus

A racket-sport concept built around pre-match and between-game use occasions.

03 — Esports Focus

A controlled-stimulation concept for long-session gaming and screen-intensive activity.

FORMULATION FEASIBILITY

Reference formula: development direction only; subject to active-load feasibility, sensory testing, stability, packaging, target-market requirements and label review.

FREQUENTLY ASKED QUESTIONS
Can Focus Strips be caffeine-free?

Yes. A caffeine-free direction can be evaluated by emphasizing non-stimulant actives and adjusting the sensory system accordingly.

Is this suitable for golf and pickleball brands?

Yes. Those sports are strong positioning environments because the product can be framed around convenience, focus and controlled stimulation rather than a bodybuilding-style pre-workout.

Can this be developed for esports?

Yes. The same dosage form can be adapted for esports positioning, subject to ingredient selection, target-market compliance and label review.

Why not use a gummy for the same concept?

A gummy can work, but an oral strip offers a lighter, more portable and more novel use experience. The best format depends on brand positioning, target active load, texture expectations and cost.

Can the caffeine be adjusted?

Yes. Caffeine level can be adjusted after the intended use occasion, serving frequency, market and sensory profile are defined.

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